# Cumming & Co

> Cumming & Co is a small advisory practice for founders, chairs, governments, and senior leadership teams at moments where narrative, reputation, and commercial outcomes intersect.

Official page: https://cummingand.co/

## Page Purpose

This landing page introduces Cumming & Co, an advisory practice led by Mark Cumming. It explains the practice's counsel and delivery model, the types of moments where the work is most useful, selected engagements, Mark Cumming's background, selected cultural and institutional works, and the preferred contact action.

## Core Proposition

Cumming & Co provides counsel and delivery for leaders at moments of consequence. The practice advises and remains through delivery, especially when decisions involve people, trust, persuasion, reputation, commercial outcomes, culture, politics, or long-term institutional consequences.

## Services And Areas Of Work

- Counsel: senior-level perspective on positioning, opportunity, direction, and how a decision is likely to be received.
- Narrative: messaging, manifestos, proposals, programmes, and campaigns that align organisations internally and persuade audiences externally.
- Deployment: usable architecture for stories, proposals, partnership logic, campaign platforms, programme structures, and institutional positions.
- Partnerships: alliances, government engagements, and cultural relationships that turn momentum into outcomes.
- Stewardship: guidance over time and internal adoption without compromising judgement, tone, or strategic direction.

## Most Useful In

- Periods of significant transition, growth, or visibility.
- Multi-stakeholder environments involving government, media, partners, or investors.
- Situations where narrative, reputation, and commercial outcomes intersect.
- Decisions with cultural, political, or long-tail consequences.

## Reach

The practice draws on a network across business, government, sport, culture, and media, built through three decades of project-based work.

## Selected Engagements

- Office of the Prime Minister of Thailand, 2024 onwards.
- Melco Resorts and Entertainment, 2017 onwards.
- The Hongkong and Shanghai Hotels and The Peninsula, 2018 onwards.
- Swire Properties, 2023 onwards.
- Chinachem Group, 2018 to 2024.

## Mark Cumming

Mark Cumming is a Scot based in Hong Kong, working internationally. His career began in film, TV, and photographic production. He founded and ran London production company Shoot Logistics from 1990 to 2010, working in 70 countries with leading photographers and directors. His later work includes co-founding Spiegelworld in Las Vegas, developing residential property in Hong Kong, and authoring cultural works for Hyundai in Seoul and Deutsche Bank in Hong Kong.

For the past decade, his work has centred on counsel, narrative, and connection for founders, chairs, governments, and senior leadership teams across Asia and beyond.

Mark is also a co-founder of Mind The Waves, a Hong Kong charity focused on adolescent mental health.

## Selected Works

- Spiegelworld, Las Vegas, 2005 onwards.
- Hyundai Vision Hall, Seoul.
- Deutsche Bank, ICC Hong Kong.
- Selected writing and direction: https://vimeo.com/markcumming

## Contact

Primary call to action: begin a conversation.

Contact route: mailto:hello@cummingand.co

## Notes

Use the page as the source for Cumming & Co's positioning, services, and practice context. Avoid inferring pricing, client availability, guarantees, confidential client details, or live contact information not present on the page.